QNY GROUP × LOVR

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Proposal

Brand and architecture revolution for QNY Group

Prepared for
April Myers and Anthony Quinn · QNY Group
Scope
Brand refresh, content creation, custom website, social strategy and sales infrastructure
Date
September 2026
Scope

The inclusions

Four components, priced separately on the pages that follow.

01

Content

Photography and film for the completed project and for Camilla. Direction and treatment first, then the shoot, then the edit. One creative direction across everything, however it is shot.

02

Website

Design and build on every device, identity untouched. Enquiry capture that records who came from where, measurement installed, dead links corrected. Measurement from the first day it is live.

03

Social

Strategy and creative direction across Instagram and LinkedIn, with the calendar reviewed monthly and the channels run for you. We run the channels. The accounts stay yours.

04

Sphere

The platforms joined up. Ads, website, database and nurture in one place, reporting in one dashboard. The buyer data stays yours, and stays with you between projects.

The Sphere

LOVR-Sphere inclusions

At the moment your advertising, your website, your email and your buyer records sit in four different places and none of them talk. The Sphere is the one place they all report into.

What flows in
  • Meta advertising for Camilla
  • Website enquiries and form fills
  • Brochure downloads and page visits
  • Instagram and LinkedIn
  • Your existing database
  • Calls and walk ins
One record per person
The Sphere

Every touch a buyer makes is written to the same record. Who they are, where they came from, what they opened, how warm they are, and what happens next.

What flows out
  • Email sequences by project
  • Retargeting audiences, kept current
  • Alerts to your sales team
  • Approved templates for agents
  • One reporting dashboard
  • Boards by project, synced both ways
  • The database you keep
The Sphere

LOVR-Sphere inclusions

One login, in QNY’s name. We run it. Everything below is on your screen every day, not in a report someone else sends you at the end of the month.

You see
  • Every ad we run, with spend, enquiries and cost per enquiry
  • Every enquiry, and the channel it came from
  • What each buyer has opened and clicked, and any brochure downloaded through the Sphere
  • Your database, split by project and by warmth
  • Every email the Sphere sends, with opens, clicks and replies
  • One dashboard across all of it
In QNY’s name
The account is yours

The advertising account, the pixel, the sending domain, the database and every login sit under QNY Group. If we ever part ways, all of it stays with you.

As well as us running it, you can
  • Pause an ad
  • Send an email from an approved template
  • Export your database, any time
  • Add a call or a walk in, in seconds
  • Give a sales agent a login that sees only their leads
  • Work your buyers on boards by project, stage and agent, synced both ways: a card moved on the board moves in the Sphere, and back

A report shows you the numbers after the fact. This is the account itself, in your name, run by us, open to you.

The Sphere

Where the leads come from

Every way a buyer can reach you, connected so that each one is recorded the same way and the source is never lost.

  • 01Meta advertisingCamilla campaigns, with the pixel firing and the audiences rebuilding themselves.
  • 02Website enquiryThe new form, capturing name, contact, budget and which page they came from.
  • 03Digital brochureGated, so a download is a named buyer rather than an anonymous file open.
  • 04Website visitors who do not enquireHeld as an audience and advertised to again, instead of leaving with nothing.
  • 05Instagram and LinkedInProfile link and direct messages routed into the same record.
  • 06Your existing databaseImported, cleaned and split by project and by how warm each contact is.
  • 07Calls and walk insAdded by your team in a few seconds so nothing lives only in someone’s phone.
The Sphere

Email sequences

Stage one delivers one QNY Group email, designed and written as the template the sequences are built from. The QNY Group sequence of six to eight emails, then Number 21 and Camilla, can each be added later as its own group through the same process. The list below is a starting point; the final set is agreed with you in the creative direction meeting.

  • QNY Group sequences
    The developer brand. A statement from the developer that reintroduces QNY, its ethos and the way it builds. The team and the partners it works with. Project updates, coming soon, pre-release and launch announcements. A look back at each completed project. Invitations to launches and display suite events. All QNY Group branded.
  • Number 21 sequences, to add later
    The completed project, told from more than one angle. Sold out, and the urgency that gives Camilla. Construction updates to the buyers who purchased, through to completion, settlement and handover. What makes the development special in QNY’s words: the design, the finishes, the team behind it. A welcome for new residents, and the neighbourhood around them.
  • Camilla sequences, to add later
    Engagement and sales. Welcome and new enquiry through to appointment, inspection follow-up, EOI, contract, hand over and purchase. A showcase series across the architecture, the interiors, the design philosophy, the partners such as the architect, the fixtures and finishes, and the lifestyle and location. An investment series on the growth of this part of the Gold Coast and who is buying here. Stage and price releases, construction milestones, and a re-engagement series for buyers who go quiet.
  • 1. Creative direction meeting
    We sit down together and set the story, the tone and the moments each sequence has to cover.
  • 2. Creative development and copywriting
    Every email designed and written for the group it belongs to.
  • 3. Review meeting for approval
    Everything read together before a single email goes out.
  • 4. Implementation
    Built into the Sphere with the rules underneath, tested, and switched on.
The investment

Brand refresh

PieceLine
QNY Group brand refreshA refresh of the existing QNY Group brand, not a new identity. The QNY wordmark stays. We refine the visual direction around it: the colour palette, the font pairing and typography, a supporting brand mark, and the brand applications.$1,200

Part of stage one, alongside the Sphere.

The investment

The Sphere build

PieceLine
Platform set up and configuration, stage one: onboardingYour own Sphere set up: users, permissions, domains and sending, with your reporting dashboard for spend, enquiries, cost per enquiry and where buyers came from.$4,300
Platform set up and configuration, stage two: on completion of set upEvery source connected and tagged: the website, Instagram and Facebook, Meta advertising, the portals, agents and calls. Tracking and conversion events installed, and your pipeline stages set so the right person is alerted when a buyer moves.$4,300
Database import and segmentationYour Mailchimp list brought across, cleaned and split by project and warmth. One list, no charge.Included
Email template, QNY GroupOne email designed, written and implemented in the Sphere: the QNY Group template that every sequence to come is built from. Creative direction meeting, copywriting, review for approval, implementation with the rules underneath.$600
Sphere build$9,200

Additional emails are $600 each, design, copywriting and implementation included. The full QNY Group sequence of six to eight emails is $2,400 and can be added at any time, and so can the Number 21 and Camilla sequences at $2,400 each.

The investment

Sphere operation

  • Sphere operation, ongoing management · $2,400 per month
    Your Sphere hosted, monitored and kept running by us: the dashboard, the database, the pipeline, the alerts, the sending domain and the automations behind every sequence. Fields, tags and stages adjusted as the projects move, support inside it, and new projects, sequences or EDMs scoped as you need them.
  • Organic social strategy and curation, two posts and stories a week · $1,650 per month
    Direction, content planning and the monthly calendar across Instagram and LinkedIn: two posts and stories each week, curated from your project imagery and the content we capture, captions written in QNY’s voice, reviewed with you every month rather than set once. Excludes activation.
  • Ad creative design · $1,500, month one, then reviewed together
    Up to ten ad creatives for QNY Group across all projects, designed to the brand, written with the hook and the offer for each audience, and resized for every placement and format: static, carousel and reel. Month one is priced here. Before any further month, we review together what is performing and agree what is refreshed.
  • Ad campaign activation and management · $1,500 per month
    Your Meta campaigns built, activated and refined through the month: audiences and retargeting kept current, budget moved to what is working, creative rotated, and the results read in your Sphere against enquiries and cost per enquiry.
  • Email on demand, as required · $600 each
    One email designed, written and implemented in the Sphere within a few working days of the brief, for anything outside the sequences: a release, an event, an update. Six to eight for $2,400.

With advertising running, allow $3,000 per month across creative and management. In a month with no advertising, neither is billed.

The investment

Content creation

Option one, half dayLine
Shoot direction, photographyBrand voice, art direction, mood board, story board, treatment, wardrobe and talent.$500
Photography shoot, half dayOne half day lifestyle shoot with the founder, creative director, stylist and photographer present.$1,400
Photography deliverablesForty to fifty edited stills, graded to the direction.$1,400
Shoot direction, filmThe same again for moving image, with scripting and the cinematography plan.$500
Film shoot, half dayOne half day lifestyle shoot with a head cinematographer added to the crew.$2,450
Film deliverablesOne lifestyle film and ten cinematic clips.$2,450
Option one$8,700
Option two, full dayLine
Shoot direction, photographyBrand voice, art direction, mood board, story board, treatment, wardrobe and talent.$500
Photography shoot, full dayOne full day lifestyle shoot and one half day interview shoot with the same crew.$2,000
Photography deliverablesSixty to eighty edited stills, graded to the direction.$2,000
Shoot direction, filmThe same again for moving image, with scripting and the cinematography plan.$500
Film shoot, full dayOne full day lifestyle shoot and one half day interview shoot with a head cinematographer.$3,500
Film deliverablesOne brand film, one lifestyle film and ten cinematic clips.$3,500
Option two$12,000

Excludes travel and location hire.

The investment

Website

PieceLine
Website designDesign across all device formats: the corporate site, the project pages and the enquiry paths, laid out for buyers first and agents second.$4,500
Landing pageDesigned and live first, with a working enquiry form, while the full site is built. Included with the website, no charge.Incl. (no charge)
Website developmentBuilt, with enquiry capture that records the source of every buyer, measurement installed from day one, and the dead links corrected.$4,500
Annual website hostingManaged hosting with standards based code, SSL, backups, uptime and mobile optimisation, billed annually from go-live.$1,200 a year
The investment

Total investment

Stage one
Brand refresh

A refresh of the existing brand. The QNY wordmark stays.

Stage one
Sphere

50% to engage, 50% on final approval. The hub comes first.

Stage two
Website

50% to engage, 50% on final approval. Hosting from go-live.

Ongoing
Monthly

Advertising is billed only in the months it runs. Email on demand $600 each, as required.

One off$0
A year$0
Per month$0
All figures exclude GST. Tick what you want, then accept. Sphere or website on its own: 50% to engage, 50% on final approval before delivery. Both together: four milestones of 25%, engage, static web design approved, Sphere set up complete, staging site approved. We confirm by email the same day.
Ask a question
Thank you, that is with us. Sav will come back to you today to confirm.
Prepared by LOVR for QNY Group
Savannah Barber · savannah@lovr.agency